sex sells

Even Kias, the ultimate “family” car.

Am I the only one who’s tired of women’s bodies being used to sell EVERYTHING? I guess it’s supposed to be acceptable because he’s “only” dreaming, and he “rescues” his wife from the handsome interloper on the white horse at the end.

But still, what does this

or this

have to do with owning a midsize sedan?

I know, I know, it’s advertising, the whole point of which is to convince us that if we buy this thing or use this shampoo we will be sexy and desirable;

(just look at the adoration with which she is gazing at him as he drives away in his stodgy-white-middle-aged-man car)

but I’M SO TIRED of women’s bodies being the primary selling point.

Besides, the premise is ridiculous. You’re a pasty-faced, middle-aged, middle class worker bee. She’s just not that into you.

I guess I could be comforted by the fact that the rest of this man-fantasy involves a giant sub sandwich and Motley Crue signaling their approval as he drives through their performance arena (likethatwouldeverhappen); and then some cowboy riding a rhino. . .a little bizarre, but logical in some kind of a surreal way.

I know, I should stop being such a feminist fuddy-duddy. Or maybe I should just stop watching television.

7 Responses to “sex sells”

    • April 9, 2012 at 1:58 pm

      Okay, women’s bodies and kittens can sell anything. 🙂

      And even if I’m at least partially right, am I the only one who’s tired of it?

      • April 9, 2012 at 5:31 pm

        I’m not tired as sex as a seller. The irony is, that even though I like to look at bodies, I don’t trust people who use them to sell; not unless they’re being clever or ironic. But then I haven’t got much to spend on anything. Maybe if I were the type to be swayed by superficial things, I’d be better at coping with the world which would allow me to make money.

        I wrote a poem, at the bottom of which are a few comments about the nature of beauty, you might find one or two interesting. It’s called THE REMNANTS OF LEATHER. I advise against reading the poem, the comments don’t require it, and I’m scar4ed I’ll end up in the dunce cap on your blog.

        • April 9, 2012 at 8:14 pm

          I try only to dispense dunce caps to people who are using my blog as a springboard for them to spout their views when they have absolutely nothing to do with my post, or to people who don’t know the difference between there their and they’re. If neither of those are the case, you’re good.

          So, um, how do I find the poem?

  1. April 10, 2012 at 4:17 am

    Well, the comments about beauty are apropos to using sex as a seller. Just a quick disclaimer, if you do read the poem, it has been described as harrowing. It’s really the conversation I had with Sarah Alice, that I thought you mind find mildly interesting. You have written quite a lot about the nature of beauty, especially in the eye of the advertisers. I’m very interested in the subject.


  2. 6 ann
    May 17, 2012 at 8:09 am

    Great post! I was actually so offended by it that I was going to write to the company to complain.Can you imagine some teenage/20-somethings sitting around a table trying to figure out how to sell a car? Oh, lets make it a male fantasy. Whats every male fantasy? Driving Nasar. Having bikini clad women cheering him on. Being in a rock band. Ugh.

    Why must sex sell EVERYTHING? The premise is insulting to women. Are we good for anything BESIDES SEX? and giving pleasure to men by flaunting our bodies and having our breasts pouring out of our tops?

    The sad part of this is that a lot of men and women have come to be brain washed by advertising like this, thinking that women are just good for sex and that the most a woman can offer a man is her ability to turn him on.

    The ad also endorses promiscuity and infidelity. After all, a mans dream isnt a lovely wife and family, being a provider, acheiving respect — its throngs of sexually lavailable women worshipping him.

    The affect of ads like is palpable. Like porn. Men will see women in those terms-as objects for their personal gratification as opposed to indiviuduals in their own right who should be appreciated, respected, and cherished.

    I also agree—how ridiculous. A pasty, middle aged man thinking that those women would be into him. Laughable. Further laughable is that he has not evolved beyond a pathetic high school menality. Nothing more unattractive than a middle aged man who has the emotional maturity of a pimply high school kid.

    • May 17, 2012 at 1:16 pm

      On the other hand we have things like this:

      Which is funny because it a) turns the tables and b) is so over the top it’s obviously poking fun at the whole premise.
      (Teeny tiny voice says: and he’s really hot.)

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