one of the darker sides of technology

In a report on this year’s World Economic Forum in Davos, Switzerland from the March 5 New Yorker:

There’s a software firm by the name of Tibco, based in Silicon Valley, which has generated data-sorting software for companies such as Amazon, FedEx, Goldman Sachs, eBay airlines, and the Department of Homeland Security. They have also designed a program for Harrah’s, the well-known casino, which “can figure out when a gambler is about to encounter a loss of such magnitude that it will cause him to leave the casino and perhaps never come back. The casino’s Luck Ambassadors [I’m not making this up] will then offer the gambler a free meal or a ticket to a show. . .and distract the gambler long enough to entice him to return later, to continue losing money in palatable increments.”

Well, at least it’s palatable.


2 Responses to “one of the darker sides of technology”

  1. March 23, 2012 at 5:48 pm

    Money, sadly, is its own justification.

  2. 2 Sam
    March 23, 2012 at 10:32 pm

    They were talking about this on one episode of Radiolab. It was actually very interesting. Each Casino member has a card with some insignificant reward system, and the card must be inserted into the machine to play. Their tendencies are recorded, including how far in the hole they go before they quit. It’s really very fascinating, and I don’t think it’s that scummy, because a casino patron’s psychological reward system is based on more than the monetary value that they earn.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Reader Appreciation Award

Share This

Share |

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 175 other followers

Follow me on Twitter: sheriji1

Blog Stats

  • 114,032 hits

%d bloggers like this: